MEET THE TEAM
Dedicated minds, exceptional results.
Meet the people behind WhitCo—driving innovation, service, and success in the catering and hospitality industry. From tailored solutions to hands-on support, our passionate team is here to deliver excellence at every step.
Senior management team

Vita Whitaker
Owner / Director

Carmela Webb
Director

Tony Butler
Director

Isabella Anello-Jewry
Director

Ross Goddard
Director

Angela Hampton
Associate Director

David Fletcher
Associate Director

Peter Mayne
Manager

Marek Jeziak
Manager

Rafik Alami
Manager
Sales team

Vita Whitaker
Hospitality, Leisure & Retail

Carmela Webb
Light Equipment, Tableware & Furniture

Tony Butler
MOJ, MOD, Builder Lead Contracts

Isabella Anello-Jewry
Hospitals & Care Homes

Angela Hampton
National Sales & Key Accounts
Technical team

Ross Goddard
Director
Project Management, Installation & Aftersales

David Fletcher
Associate Director
National Key Accounts

Marek Jeziak
Manager
Project Management & Logistics

Kim Stratford
Coordinator
Aftersales Service

Vijesh Vijayan
Engineer
Preventative Maintenance

Rob Ison
Engineer
Preventative Maintenance
Our mission is to deliver high-quality, efficient, flexible, and reliable equipment solutions across all market sectors. We support chefs and bakers working in kitchens, restaurants, and bakeries to produce food of the highest quality in a modern, comfortable environment.
Sales admin & design team

Peter Mayne
Design & Estimating

Afroditi Hughes
Design & Estimating

Jordan Hindley-Smith
Administrator
Customer Experience Centre

Donna Gibbs
Coordinator
Sales & Contracts

Jo Bailey
Coordinator
Sales & Contracts

Lucia Whitaker
Interior Design & Styling
Accounts & finance team

Rafik Alami
Finance Manager
Financial Controller, Accounts & HR

Karen Garner
Accounts Administrator
Sales Ledger Control

Daryll Swainson
Support Services
Purchase Ledger Control
Project Leadership & Management • Design & Build • M&E • Equipment Installation • Commissioning • Fully Trained & Qualified • Kitchen Cleaning • Asset Management • Refurbishment • Customer Service • Aftersales

Inside WhitCo Service: Where expertise meets care
Welcome to WhitCo Service—where professionalism, care, and compliance meet friendly, efficient service. Find out why our clients stay satisfied, how we manage major commercial kitchen contracts, and what we do to reduce equipment breakdowns. To learn more about our full range of products and services, get in touch with Kim, Jo, or Donna at service@whitcoltd.com.