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WhitCo shortlisted for Distributor of the Year at CI Awards 2024

We are delighted to announce that WhitCo has been shortlisted for the prestigious CI Awards 2024 in the category of Distributor of the Year – Business Development. This award, sponsored by Jestic Foodservice Solutions, recognises distributors who have made significant strides in developing their business through key investments and strategic action plans over the past year.

At WhitCo we have focused on improving our facilities, technology and people to better serve our customers and partners. Our recent transformation of our Thrapston headquarters into a Customer Experience Centre is a testament to these efforts and now boasts a state-of-the-art Test kitchen, Taste training restaurant, Touch showroom and Talk shop. This space has become a hub of innovation, giving both suppliers and customers access to the latest techniques and new technologies, which we explore through regular Innovation Days.

Last year also saw the launch of our popular Brunch Club, Justa Coffee and the WhitCo Business Hub, the recruitment of new staff to support our expansion and the successful development of a UK distribution network for premium tableware brand Wilmax England. As we continue to bring innovative products to market and nurture customer relationships, we remain committed to pushing the boundaries of what we can offer.

Read more about it here.

We are honoured to be recognised alongside other industry leaders and look forward to continuing our journey of growth and innovation. Stay tuned for more updates and thank you to everyone who has supported us along the way!