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Recap: WhitCo’s latest milestones with Wilmax England

As the exclusive UK distributor of Wilmax England, WhitCo Ltd has been making significant strides in showcasing the brand’s elegance and quality. Here’s a recap of our recent activities and milestones:

Unveiling the Wilmax Story: Delve into the captivating journey of Wilmax, renowned for its exquisite tableware and commitment to sustainability. From its inception to its current standing as a distinguished name in the industry, Wilmax continues to redefine dining experiences with affordability and design excellence. Find out more about the Wilmax England brand and its collections here.

Catering Insight (CI) Advertising Campaign: Our ongoing campaign in the Catering Insight magazine has been instrumental in reaching key industry professionals and decision-makers, amplifying Wilmax’s presence in the market. Read about our Wilmax England proposition here and here.

Introducing Our Customer Experience Centre: Step into innovation and inspiration at our newly established Customer Experience Centre in Thrapston, featuring a state-of-the-art Wilmax England showroom. Find out more about our Customer Experience Centre here.

Wilmax England Online Shop Opens to All: We’re excited to announce that the Wilmax Shop is now accessible to trade professionals and the general public alike, offering a premium range of tableware, cutlery, and glassware. Visit the Wilmax England Online Shop here.

Welcome, Nick Salman: Join us in welcoming Nick Salman, our new Sales and National New Business Manager. With his industry expertise, Nick will lead our growth initiatives and spearhead the sales and development of Wilmax England. Nick is on the hunt for likeminded individuals or businesses looking to expand their tabletop offering. If you are interested in finding out more, please get in touch with him on or 07562 613165.

Ready to Represent Wilmax England? Become a Wilmax England Sales Agent today and be part of our dynamic network shaping the future of tableware. Please contact the WhitCo Wilmax Sales Team at or call 01832 734433 to learn more and/or arrange to visit us. Alternatively, you can fill out our Wilmax England Sales Agent Interest Form here.

Stay tuned for more updates and exciting announcements as WhitCo continues to elevate the Wilmax England brand across the UK.