We’re proud to share with you that Tilia™ returned to Collective 2025 as a Gold Sponsor, reaffirming its commitment to innovation, sustainability, and inclusive design in the global furniture industry.
This year’s spotlight was on transforming the perception of plastic. Representing the third generation of the company, Burak Savaş and Sadettin Bilal Savaş took the stage to share Tilia’s evolving design philosophy. They opened their talk with a bold statement:
“Plastic is not the enemy—it’s a misunderstood hero.”
They spoke about plastic’s misunderstood role in design, its environmental advantages when used responsibly, and how Tilia’s Democratic Design approach is redefining value in hospitality and everyday furniture.
Infinite Plastic Cycle: Brought to Life
Tilia’s “infinite plastic cycle” concept—highlighting durability, recyclability, and circular use—was a key focus of their stand. Visitors were invited to explore how materials once seen as waste can become part of a regenerative design story.
The display featured a chair designed to last 10+ years, symbolic of Tilia’s approach to long-term usability and sustainability.
A Space to Engage and Inspire
The stand drew strong interest from designers, architects, and students—sparking conversations around responsible manufacturing and the future of material use in design.
“It was a pleasure to be part of this meaningful event and connect with so many talented architects and students,” the team shared.
Watch the talk: “Plastic is not the enemy—it’s a misunderstood hero.”
About Tilia
Tilia™ is part of WhitCo’s exclusive partner portfolio in the UK and Northern Ireland, known for award-winning indoor-outdoor furniture that blends modern style with long-term durability.
Learn more about Tilia™ here.
To discover the latest Tilia™ collections or book a visit to our showroom, email wilmaxengland@whitcoltd.com or call us on 01832 734433.