WhitCo is proud to announce that Debag™ Deutsche Backofenbau GmbH—our exclusive brand and distribution partner for commercial bakery ovens across the United Kingdom and Northern Ireland—will be exhibiting at iba 2025 from 18–22 May in Düsseldorf.
As one of the baking industry’s most important global events, iba 2025 provides a stage for leading manufacturers to unveil game-changing innovations that shape the future of baking. Debag™ will be using this opportunity to launch a new chapter in its product portfolio, with several major announcements planned throughout the show.
And we’ll be there too.
WhitCo Owner & Director Vita Whitaker will be attending iba 2025 and would love to meet you at the Debag™ stand to explore new possibilities together.
If you are a bakery owner, foodservice leader, supermarket buyer, hospitality operator or project decision-maker in the UK and NI—this is your chance to connect with the people behind one of Europe’s most innovative baking equipment brands and discover how Debag™ and WhitCo can support your future growth.
What to Expect from Debag™ at iba 2025
Join us at Hall 14, Stand C35 in Düsseldorf to experience:
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New Production Oven for Artisan Bakeries
A high-performance oven developed specifically for the craft baking sector—setting a new standard in productivity and precision. -
DEDEC 80120 Black Edition with Loader
The extra-wide version of the classic deck oven, now with a generous 120 x 80 cm baking surface and integrated loader for smoother workflows. -
Live Demo: AI-Powered Oven Station Assistant
Experience PreciTaste technology in action—automatically recognising products and setting parameters to eliminate user errors and ensure consistent quality. -
Smart Efficiency, Proven Impact
Innovations designed to lower energy use, reduce costs, and support teams of all skill levels in delivering perfect results, every time.
Meet Us in Düsseldorf
Date: 18–22 May 2025
Venue: Messe Düsseldorf, Germany
Debag™ Stand: Hall 14, C35
We’re incredibly excited about what lies ahead for bakery technology—and how Debag™ and WhitCo can help you be a part of it.
To arrange a meeting with Vita at iba 2025, email vita@whitcoltd.com.
