WhitCo is delighted to announce its appointment as the Exclusive Brand & Distribution Partner for Debag™ bakery ovens across the United Kingdom and Northern Ireland. This major development not only brings one of Europe’s most respected bakery oven manufacturers under the WhitCo umbrella—it also marks the official relaunch of WhitCo’s Bakery Division, reigniting a legacy that has been part of the company’s foundation from the very beginning.
A global name in bakery ovens
Debag™ is a brand of DEBAG Deutsche Backofenbau GmbH, a German manufacturer with over a century of baking expertise. Their precision-engineered ovens are known for delivering superior baking results, high efficiency, and reliable performance—from scratch baking to large-scale bake-off operations. Debag™ serves bakeries of every size, including major supermarket chains and artisan independents across Europe and beyond.
Now, Debag™ joins Wilmax England tableware and Lightfry commercial airfryers as the third global brand to appoint WhitCo as their exclusive UK and NI partner, with a fourth manufacturer set to be announced later this year.
A return to WhitCo’s roots
Bakery has always been part of WhitCo’s DNA. For the first ten years of its history, over 50% of WhitCo’s sales came from bakery projects—supplying premium ovens and equipment to some of the UK’s best-known bakers. As the market evolved, WhitCo pivoted towards catering and public sector contracts, but its bakery expertise remained in demand.
Notable projects during this time include the design and full delivery of a dedicated pita bread manufacturing facility to serve the UK’s prison estate. The WhitCo team managed the project end-to-end, from site selection and design to installation and commissioning—delivering a 24/7 production line capable of national distribution.
Building the bakeries of tomorrow
With its new partnership with Debag™, WhitCo is proud to return to bakery at a time of great change in the sector. From rising costs and sustainability goals to evolving customer tastes, bakeries need innovative partners who can help them future-proof their operations.
That’s why WhitCo is also investing in a brand-new Test Bakery, located at its Thrapston HQ. This hands-on space will sit alongside the WhitCo Customer Experience Centre, offering clients the opportunity to test equipment, trial workflows, and co-develop solutions with WhitCo’s specialist team. Additional suppliers will also be welcomed into this space, forming part of a comprehensive design and build service for bakery clients.
Talk to us
Whether you’re launching a new bakery, upgrading your ovens, or looking to reduce energy costs, Debag™ and WhitCo can help you get there—combining best-in-class German engineering with 30 years of trusted UK service.
Call us on 01832 734433
Email: debag@whitcoltd.com
Visit: www.whitcoltd.com
Let’s build the bakeries of the future—together.