WhitCo is excited to announce its next step in the expansion of the Wilmax England brand. After the successful UK launch of Wilmax England last year, we are broadening our sales agent and distributor network to cover Scotland, Wales, and Northern Ireland.
To mark this new phase, we will host the “Wilmax England Partnership Forum” on November 6th and 7th at our Northants headquarters. This two-day event is open to existing sales partners and anyone interested in joining our growing Wilmax England family. During the Forum, attendees will get a first look at Wilmax England’s future. Highlights include plans for expanding the brand’s presence across the UK and a spotlight on new products ahead of launching at the 2025 Ambiente Show, Frankfurt. Additionally, WhitCo will share sales and marketing strategies to be rolled out ahead of major industry exhibitions in both the UK and Europe. This exciting gathering offers a unique opportunity to connect with the Wilmax team and gain insight into the next steps for the brand.
We’re also proud to announce the launch of “Wilmax @ Home” – a multi-level marketing initiative aimed at empowering individuals to promote and sell Wilmax England products directly in their communities. Taking cues from established models like Tupperware, Wilmax @ Home allows users to organise tea or dinner parties and create a personalised shopping experience for friends, family, and neighbours. The programme will launch initially in the NN14 postcode and gradually expand.
WhitCo will also soon begin promoting Wilmax England products through a major online home furnishings retailer, with details to follow soon on our website and social media.
Additionally, we’re thrilled to reveal that a well-known UK chef will be joining us as the Wilmax England Brand Ambassador!
We’ve been on an exciting journey since launching Wilmax England, overcoming the challenges of bringing a new brand into the UK while attracting clients who seek something unique. WhitCo’s reputation for quality and exceptional customer service has helped drive sales growth, and we’re excited to share the Wilmax brand with like-minded agents, wholesalers, and distributors across the UK.
If you’re interested in joining our expanding Wilmax England sales and distribution network, contact us by calling 01832 735007 or emailing wilmaxengland@whitcoltd.com.
More information on Wilmax England can be found here.
You can shop Wilmax England products here.
We also welcome you to experience Wilmax England products in person by visiting our Customer Experience Centre at Cottingham Way, Thrapston, Kettering, NN14 4PL, open Monday to Friday, 10am to 4pm, or by appointment.
See you at the Wilmax England Partnership Forum in November!
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CONTACT US TO FIND OUT MORE OR SHOW YOUR INTEREST:
Call us: 01832 735007
Email us: wilmaxengland@whitcoltd.com