At WhitCo, we believe in making a difference—not just in the world of foodservice, but in our community. That’s why we’re thrilled to announce that while it’s your last chance to enjoy our “30 Days, 30 Stamps, 30p to MND” promotion at the Taste Café this month, we’re extending this important campaign all the way to the London Marathon 2025!
The Taste Training Restaurant operates under Jeff’s Way, a not-for-profit community interest company (CIC). Every coffee you purchase through our Justa Coffee initiative means more than just a delicious cup of coffee—30p from each sale goes directly to support the Motor Neurone Disease Association (MNDA), funding vital research and care for those affected by MND. We’re continuing this initiative so that every cup of coffee, from now until April 2025, contributes to making a positive impact.
Support MND and Young Chefs
But our commitment doesn’t stop there. The Taste Training Restaurant is also deeply involved in nurturing the future of the culinary industry. All food and drink sales at the restaurant support Jeff’s Way, which funds work experience placements for young chefs who win the prestigious Jeff’s Way Prize. By dining with us, you’re not only supporting MND research, but also empowering the next generation of chefs through hands-on training and real-world experience.
Keep Sipping, Stamping, and Supporting!
Here’s how the campaign works: With every Justa Coffee you purchase at the Taste Café, you’ll receive a stamp on your card. Collect 30 stamps and we’ll donate 30p per coffee to MNDA. Plus, as an extra incentive, you can enter our monthly lucky dip by bringing your card on the last working day of each month, where you’ll have a chance to win exciting prizes!
The WhitCo Test Kitchen and Taste Training Restaurant: A Dual Purpose
Both the Test Kitchen and Taste Training Restaurant serve a dual purpose. They are not only spaces for customers to enjoy great food and beverages but are also essential for WhitCo’s own learning and training. We use these facilities to test theories and develop new concepts in foodservice, from customer engagement to operational efficiencies. This hands-on experience, combined with feedback from real customers, allows us to constantly improve and innovate.
At the same time, these facilities provide trade customers with a unique experience. They see first-hand how our products and services perform in a real-world setting, making the Test Kitchen and Taste Training Restaurant not only centers for innovation but also hubs for collaboration and development.
30% Off at the WhitCo Shop
In addition to our “30 Days, 30 Stamps, 30p to MND” campaign, don’t forget to take advantage of 30% off selected WILMAX tableware and SMEG small appliances at the WhitCo Shop, located within our Customer Experience Centre. It’s the perfect time to pick up some high-quality items for your home or professional kitchen, all while supporting our community initiatives.
CSR at WhitCo: A Commitment to Community
At WhitCo, Corporate Social Responsibility (CSR) is at the heart of what we do. The Taste Training Restaurant and Test Kitchen are key components of our approach, ensuring that we serve not only our customers but also our community. Through initiatives like Jeff’s Way, we support young chefs, provide top-tier work experience, and contribute to charitable causes like MNDA. Our commitment to restaurant-quality food in any environment goes hand in hand with our dedication to making a lasting, positive impact.
Join Us in Making a Difference
Whether you’re enjoying a coffee, having brunch at the Taste Café, or exploring our discounted tableware at the WhitCo Shop, your participation helps us drive these initiatives forward. Together, we can continue to support MNDA, empower young chefs, and innovate in the foodservice industry.
Let’s keep sipping, stamping, and supporting—all the way to the London Marathon 2025!